Unmuting The Womb
Client: Youterus Health
Format: Multimedia Campaign
Role: Concept, Creative Direction, Podcast Production, Interviews, Communications Strategy
Studio: Subtile
What we did:
Developed the campaign concept, title, and overall creative strategy
Directed mini-podcast series
Conducted interviews and wrote the narrative profiles
Led the visual moodboard and art direction, with illustrations by Mavi Morais
Produced a custom photo shoot with Blue Tree Production, shot by Ina Makosi (Senegal)
Designed and executed a full social media and communications rollout
Managed asset delivery and editorial direction for the campaign site, designed and developed by September Studio
Creative Direction & Executive Production: Saran Koly for Subtile
Illustration: Mavi Morais
Photography: Ina Makosi
Video Production & BTS: Blue Tree Production
Web Development: September Studio
Unmuting the Womb is a narrative-led campaign reframing how we talk about uterine health from menstrual pain and fibroids to reproductive autonomy and cultural silence. Rooted in the West African griot tradition, the campaign repositions storytelling as a form of knowledge transmission and embodied resistance.
Subtile led the entire process from concept to launch, curating a lush, intimate campaign that honored ancestral wisdom and real-life testimony. Stories were collected in Freetown, Sierra Leone, where Saran Koly interviewed each woman and wrote the campaign features in their voice.